Recently, Aflac took out a bunch of space in USA Today to run a series of ads, each promoting various benefits of having Aflac's protection and reasons to go to the Aflac web site. The ads were numbered #1 through #5, each with the heading "get the Aflacts" on a white piece of paper held up by the familiar Aflac duck (does he or she have a name, I wonder?). The first ad said, "Aflac is different from health insurance; it's insurance for daily living." Aflac does sell life, dental, vision and other types of insurance, but these ads are focused on the company's accident and hospital indemnity products. Nevertheless, while their 4-color ads were very eye-catching, simple to read and quickly communicated key benefits, what was truly outstanding was a bit of clever creativity ...
Next to the 4th ad in the lower right corner of the spread, Aflac media buyers bought the lower left quadrant and filed it with benign, fake newspaper text (at the very top of the copy you can see the word "Advertisement") - and over the type, they splayed some blue ink, as if it dripped from the duck's pen in the ad above it.
Nice creative touch that helps make these strong copy and graphic ads stand out even more!