LinkedIn Creative Group Asks: Do We Really Tell Stories?

“Brand stories"- what's the story? Nowadays, advertising agencies and creative boutiques are being charged with the task of creating a narrative that tells the story of a brand like a Hollywood movie. Is it what we are in the business of doing anyway or just a passing fad? LinkedIn creative group asks the question.

Your thoughts?

Catchy Slogans - Reincarnated (Part 2)

The Original:

"What Happens Here, Stays Here" - In 1999, the team at communications agency R&R Partners introduced this fresh campaign and a new motto for the Las Vegas Convention and Visitors Bureau (LVCVB). Maybe you remember the commercial featuring the two women who go into a bathroom at a Vegas club and switch wigs ...

Reincarnated:

Flash forward 2010-2011, Luvs has put its spin on the tagline to come up with "What happens in diapers should stay in diapers." Here's the spot that's currently airing ...



I'm lovin' it!


MORE CATCHY SLOGANS REINCARNATED ...

Cloud Computing is Great, But ...

Cloud computing is hot now - witness the Windows 7 commercial that aired this holiday season about going "to the cloud."


This is web based electronic storage, a convenient way to back up your photo, Word doc, MP3 and other important files from your SmartPhone, laptop, or what-have-you favorite go-to-device. Windows 7 isn't the only one to offer this service. For instance, Toshiba offers it and so does a company called GoGrid, to name a few.

The information you back up to the Cloud is accessible as long as you have an Internet connection. That's the convenience, but it can also be a downside for business people who depend on having constant access to archived or "work-in-progress" electronic files.

Say the Internet goes down. A Verizon cable is compromised or something goes awry with Comcast. You don't have access to your primary device. You've got a deadline to meet and need to work on some files - which, unfortunately, are only backed up in the Cloud. Unless you're Icarus, too bad; you're out of luck. 

Modern technology rocks but you don't want to get stuck between it and a hard place. Even with state-of-the-art web based electronic file storage, you can still build a case for backing up to a good-old-fashioned flash drive. So go dig up the free one you got from the trade show you attended last year or the one that vendor just gave you. It might come in handy!