The Power of J.D. Power and Associates Awards

Every year, J. D. Power and Associates recognizes select companies - all across the nation and in virtually every major industry, from car manufacturing to health insurance - for great service and high customer satisfaction ratings, all with the goal of making it easier for Americans to be smart consumers. You've no doubt seen the ads that recipient companies run, touting their J.D. Power and Associates rankings, often with a headline that brags about how many years in a row they've received the award. Here's an example that Hilton's extended stay hotel chain, Homewood Suites, ran recently to promote it's J.D. Power rating. The celebratory print ad appeared in USA Today, with the clever headline "HOW SUITE OF YOU."

J.D. Power and Associates awards CAN be extremely powerful in an ad. This Homewood Suites ad features the award front and center, and it has a great start with it's clever headline. The ad's copy is well-written and concise (albeit hard to read), explaining that the award is for "Highest in Guest Satisfaction Among Extended Stay Hotel Chains."