Dry cleaner's copy is spot-on

Great copy and graphics from my local dry cleaner: spot-on benefits that not only reinforce the current "sale" but also serve as a prompt for future business. 


Make Interaction and Transaction Happen with Simple Words and Graphics

All too often, we marketers get so caught up in the need to be creative and conceptually outstanding that it's easy to forget the main reason why we're printing or broadcasting messages in the first place: to make interaction and transaction happen.

That's why I love this brochure.

It's simple. It communicates quickly. I get it.

Grabbing attention is easy - a loud noise can do that. Think bomb blast or siren. So can a jarring visual - like a fire, a crash, or a naked body. But using words and graphics to communicate complex ideas - particularly intangible products or services in the insurance and financial world - can be tricky. On the one hand we want to grab attention, and other the other hand we want to be clear about what we're presenting.

So sometimes simple is the way to go.

This Wells Fargo brochure tells me right away what it's about - financial protection for the things in my life that matter - using a simple headline and beautifully simple graphics.

I'm keeping this one in my swipe file.


Las Vegas Ad Rides The Prince Harry Wave

Advertising for the city of Las Vegas is riding the Prince Harry scandal in a politically correct, tongue-in-cheek way. Gotta love Sin City's marketing team for hitting hard and hitting fast, the same day the story was spread all over the news. In case you missed it, here's the scoop on Harry in Vegas. And here's the ad as it ran in today's USA Today news section ...

Nice vintage/retro layout and type treatment, reminescent of the old west ... after all, Vegas IS in Nevada. Giddy-up.


Main Line Health Menopause Ad

Main Line Health hits the vein with this menopause ad. The headline reads, "You're so hot." Underneath, we see a Plain Jane woman in her bathrobe brushing her teeth. "And then cold. And then hot. Welcome to menopause," the subhead deadpans. Reading this ad and knowing help is available is the pause that refreshes. Wait, I feel a hot flash coming on ...


Why Women Business Owners Need to Give More Compliments

Let me tell you why compliments can be a powerful tool for women business owners ... click to listen.

This is my audio, highlighting my business tip for women featured in the 2012 Woman’s Advantage Shared Wisdom Calendar. I am honored to be a part of this movement which provides a “daily dose of wisdom” that impacts the lives of women and their businesses.

You can hear more audio messages as part of an ongoing virtual conference series from 52 of "Calendar Girls," as they share additional insights, wisdom, and ideas based on their quote highlighted in the Calendar.  The series begins broadcasting on Monday, April 2, 2012- do not miss a single episode!  Visit The Woman's Advantage Virtual Conference web site for more information and to subscribe to the series.  It's a great way to:

- Start your week with an uplifting message. What better way to kick-start your activities?

- Hear their voice, their intent, their heartfelt message. Listening to an audio is even more intimate and personal than reading a phrase on a page.

- Learn even more about women business owners from around the world. Be a part of this powerful and growing Woman’s Advantage movement community.

Anyone can hear the weekly broadcasts at no charge.  The entire series is also available for purchase on mp3 and/or CD.

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