This week, Subaru ran four - count 'em - four FULL PAGE ads in the News Section of USA Today. Here's the series of ads the car maker ran and what Ford is doing in contrast.
Ad #1: Through snow ...
Ad #2: Through the woods ...
Ad #3: On the open road and into the sunset ...
Ad #4: Through the mud ...
It's all terrain for Subaru but ... where's the car? It's cool. They're selling what the car can DO. They're leaving their competitors in their tracks and making them eat dust. (For the media buying inclined, ads were all on the left page of four consecutive spreads.)
In contrast, let's look at Ford's double truck magazine ad in this month's Travel+Leisure magazine ...
"Daddy, why are you texting while driving? Oprah says that's a no-no!"
Ford explains, via body copy to Daddy (aka Jordan) ...
So if you're wondering how to combine Social Media with your print ad, here's a solution from Ford. Or if you are thinking of updating your Facebook status about your All New Ford Explorer while driving, please wait until you're in the driveway.
Advertise responsibly.
