FileCatalyst Provides Alternative to "YouSendIt"

Have you heard about FileCatalyst? They're a great alternative to yousendit.com - offering a variety of products and services related to file transferring to make life easier. They have a free service where you can send large files; it's quick and easy, with no log-in or registration required. They're known for secure and fast file transferring. Try it out free at FileCatalyst.com and let me know what you think.


Nothing To Sneeze At - Kleenex TV, Social Media and FREE Sample Campaign

Kleenex's "Softness Worth Sharing" campaign combines TV advertising, a microsite, social media and free sample giveaways for seasonal promotion genius that's also worth sharing.

The "Softness Worth Sharing" campaign is a great example of brand and direct/social media marketing synergy. Thirty-second TV advertising drives viewer traffic to the website to send a free package of softness anywhere in the US. At the "Softness Worth Sharing" site, simply fill out the sender and recipient information to start the "chain of sharing," which you can track like a UPS package on the site via a map.
Here's one of the 30 second TV spots from the Kleenex "Softness Worth Sharing" campaign ...

Now go send some free tissues.


I just wrote a letter to Santa!

Macy's gives back ... and brings pre-holiday magic online with a unique, fun and generous website to help support the Make-a-Wish Foundation(R).

For every letter received, Macy's will donate $1 to the Make-A-Wish Foundation, up to $1,000,000. Help make wishes come true by writing your own letter to Santa! Click on the letter above and it will take you right to the site ...


Creative Shopping Bags - An Idea for Advertisers

These days you read and hear so much about the potential of social media for marketers that we tend to forget about other ways to be innovative in "the real world." Shopping bags have traditionally sported a store or company's logo. At boredpanda.com, you can read about and see how advertisers are taking this concept to new heights - with subway bus handles!

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