Nothing To Sneeze At - Kleenex TV, Social Media and FREE Sample Campaign

Kleenex's "Softness Worth Sharing" campaign combines TV advertising, a microsite, social media and free sample giveaways for seasonal promotion genius that's also worth sharing.

The "Softness Worth Sharing" campaign is a great example of brand and direct/social media marketing synergy. Thirty-second TV advertising drives viewer traffic to the website to send a free package of softness anywhere in the US. At the "Softness Worth Sharing" site, simply fill out the sender and recipient information to start the "chain of sharing," which you can track like a UPS package on the site via a map.
Here's one of the 30 second TV spots from the Kleenex "Softness Worth Sharing" campaign ...

Now go send some free tissues.

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