On August 12, 2009, Eunice Kennedy Shriver - the woman known as the founder of the Special Olympics, sister of former president John F. Kennedy, and mother of Maria Shriver - died at the age of 88. The news was abuzz with Shriver's passing ... as it is today with the more recent passing of Senator Ted Kennedy. Shriver advocated tirelessly for the mentally disabled, and two days ago, I received a mailing from the Special Olympics, the organization which has been in the media's light of late due the sad loss of its founder.
The mailing is timed well, because people are more prone to give to this worthy cause due to recent media attention on the passing of its founder. The mailing is also well done, with the centerpiece being a 16-month 2010 calendar (the first month is September 2009), featuring paintings by Jennifer Nolin Winkler, an extremely talented 24-year-old Special Olympic athlete for 11 years.
The calendar is sized to fit in an envelope that is small enough not to incur the extra postage of a flat mailing. And on the back of the calendar is a quote from Eunice Kennedy Shriver...
"Every person, regardless of whatever different abilities they have, can contribute, can be a source of joy, can beam with pride and love."
You can't help but love the tagline for the Special Olympics: "Be a fan(R)" And, I might add, a supporter.
While calendars for fundraising and promotional items are a dime a dozen, this mailing stands out for it's great timing and for being so full of heart, thanks the lovely artwork by Jennifer Nolin Winkler.