This ad appeared in USA Today. Great placement for this ad; it appears on the page that features state-by-state news blurbs (short paragraphs about the top news under a bold header for each state in the nation). Tomorrow is officially the first day of autumn, but hey - with temps in the 90's here in PA, we're still in "sprinkler" mode. So this ad passes "go." As someone who does a lot of work for Blue Cross and Blue Shield companies nationwide (independent licensees of the BlueCross BlueShield Association), I'm pleased to see this cheerful, simple and well-placed ad, in light of recent and upcoming health care reforms, promoting the brand we all know and trust.