When you earn your living by your creativity and have to "be creative" on demand, you have to learn some tricks to keep sharp so you can keep producing. One trick is to "steal smart." Don't be put off by the word "steal." It should really be "borrow" - "borrow smartly" to be exact.
Here's what I mean and a great example.
First there was the Wheat Thins "snack attack" commercial and subsequent print ads featuring a woman being "attacked" by a oncoming swarm of flying crackers.
a macho guy in the same scenario.)
Anyway, what a great technique - a flying swarm of crackers against a white background and the main character triumphant in the foreground! Great visual. Eye-catching, point making.
OK - witness now the new "Stop Breast Cancer" online web ads ...
Lesson learned - borrow smartly. That's not stealing.