"Tell us in 140 characters or less why you deserve a scholarship to our MBA program?"
Ok, so my "What's happening?" tweet above probably won't win me a two-year scholarship to the University of Iowa's MBA program ... but someone's will.
The university is among a handful of others - both corporate and academic - to tap potential candidates' social media skills to find the best of the best.
So who says tweeting is a waste of time? (And did I spell mammajamma right?)