Quaker teams up with Blippar to create augmented reality experience for consumers

This October, the Quaker Oats Man is wearing a milk mustache as part of an augmented reality marketing experience. To bring the program to life and allow consumers to interact with the Quaker Oats man in a unique and dynamic way, Quaker is using the Blippar app as part of its promotion. Consumers can download the Blippar app onto their smartphones, scan specially marked packages in the supermarket, then take a selfie with the mustachioed-wearing icon to share on social media with the hashtag #QuakerwithMilk.

I tried out the Blippar app and here's my selfie with the Quaker Oats man. Fun and easy. I also gained access to some interesting recipes that combine oats with milk through the Blippar app promotion with Quaker, which was cool.

The oats & dairy promotion is aimed at encouraging Americans to make their oatmeal with milk instead of water and have a glass of milk on the side for a protein boost. 

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