When it comes to old school Direct Response TV, here's a classic ...
Click on the link highlighted below (the photo to the left is just a screen shot) to view an oldie but a goodie featuring Ed McMahon for Colonial Penn Life Insurance Company. He's standing outside of a house, by the mailbox. Very gritty - and there's a hokey visual effect in the beginning of the spot - but some "still effective" DR techniques being used here. Learn from the past! (One bad thing they did in this spot - they didn't hold the toll-free number for the duration of the spot, something we usually try to do in DRTV nowadays, especially when the target audience is the age 65 and over market. The toll-free number is only up for a brief period of time in the opening.)
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