6.10.2009

More catchy phrases

Google "catchy phrases" and you'll inevitably find yourself here. Such is the power of Google. For my blog, which does not specialize in "catchy phrases" per se, is apparently receiving a LOT of visits from people plugging those very keywords into their search engines. In fact, my single blog post (until now) on this specific topic, which you can read here, has been viewed a whopping 1,400 times since it's original posting back on January 28th of this year - and that number is growing daily.

Which got me to thinking ... it's amazing how many people are searching the web for that kind of information, and if you're reading this now, chances are, you are one of those people. Keywords people use for this search have included "catchy financial phrases," "catchy direct mail phrases," "catchy summer phrases," and even "catchy chicken phrases" (I kid you not). 

In an attempt to not disappoint my somewhat newfound audience for this kind of information, I bring you MORE CATCHY PHRASES, starting with ...

Catchy financial phrases:  
Nothing beats "FREE money" for me or "get cash now."
Even better, show dollar figures - "$1 MILLION" is a good one.
But only if you can - that is, no false advertising.

Catchy direct mail phrases:
It's easier for me to give you tips on this, since direct mail IS my specialty.
In direct mail, some people think that one of the biggest "catchy phrases" is "Act now!" It's been around for so long that it's a cliche. More cliched phrases are "The sooner you act, the sooner you can save" or "But hurry! This offer is for a limited time only." Actually, these are not so much cliches as time-tested, proven phrases that get people to respond to the mailing. They are used so often because they work. They're plain English. The tell it like it is. And they're kind of catchy. 

To learn more of these phrases, you need to be a student of current and past direct mail. So start forming an archive of the direct mail that comes to your mailbox and circle phrases that are consistent no matter who is sending the mailing. Those are likely to be phrases you should be using in your direct mail, too. They're usually action oriented phrases that get people to do what your direct mail piece is intended to do - and that's get people to RESPOND.

Catchy summer phrases:
- "Ain't no cure for the summertime blues."
- "In the summertime, when the weather is fine ..."
- "Fun in the sun"
- "Life's a beach and then you die."
- "A cloudy day at the beach is better than a sunny day at work" 
- "Get in the swim ..."
I think you get the idea.

Catchy chicken phrases:
I'm stumped here. It all depends on the context. So I just brainstorm and come up with stuff like ...
- "What came first?"
- "The chicken or the egg?"
(After all, we're talking phrases here - not full sentences. If I had to come up with a headline for a chicken ad, let's say, I might write two headlines - one with the first phrase and one using the second phrase. Of course, my colleague/competitor might be doing the same thing. So ...)
I'd move on to the chicken joke ...
"Why did the chicken cross the road?"
And maybe try to do something with "drumsticks," I don't know.
This is not getting me anywhere, I'd probably be thinking ...

So maybe I'd do something totally removed from chicken.

Ugh.

The whole idea behind catchy phrases is (and this is the real secret) ... YOU HAVE TO MAKE THEM UP. You can't rely on phrases other people have used. You have to play with words. A catchy phrase is memorable. You want to repeat it many times. It sticks in your head like like a song lyric or the title of a book. 

And so I leave you with this YouTube video, which serves as a good summertime example of a great catchy phrase in use. (Can you tell me what the catchy phrase is?)



2 comments:

chicamom85 said...

Hi , is this Chloes Mom? I like this blog very much. I read the whole thing. I have been having trouble lately with ripoff deals to work at home, so now I find myself reading informative blogs as much as I can to learn.

Thanks Anne(Sasha's Mom)

bambini studio said...

Well I have to admit googling those words was I how I came upon your blog!

Thanks for stopping by