You've Come A Long Way Since Bill Cosby

Temple University's fundraising pitches have come a long way since the tv commercials featuring Bill Cosby (who attended the University) with the memorable refrain, "I could have gone anywhere - I chose Temple." While not as high-profile as the Cosby spots, today's fundraising efforts from the University show spunk and creativity, as is the case with this recent email that I received from my alma mater, with the intriguing subject line:

A chair. A camera. 60 seconds.

To be truthful, when I read that subject line, I thought Temple wanted me to make a video for them (a chance to use the camera on my MacBook Pro and maybe get famous?). Silly me! And when the email opened with this personalized message ...


During finals week in May, Temple students
were given one last test - to convince you
in just 60 seconds to support the university.

Click here to decide whether they passed.

... of course, I had to click to see the video.

I think you'll agree, this video is a great way to bring real faces to a fundraising effort, and what greater way to talk about supporting the next generation of society-molders than having them speak for themselves and the University.

Go Temple!

To give to the University, click here.

1 comment:

Ted Grigg said...

Your example here just goes to show how an old idea (that is, a CD) still works when done in a creative and interesting manner.

I wonder if they could have gotten even better response for about the same price with a cheap flash drive?

More people would have checked it out because it loads about five times faster and is more original.

Costs for flash drives have come down enormously. And in volume, who knows how cheap they might be.

Sorry... just can’t help trying to always test a better way.

Interesting post.

Thanks for stopping by