1.17.2012

What is a Copywriter?

3 comments:

Kevin Roberts said...

I really like your portrait on what is a copywriter. I am also curious what is the real job of a copywriter.I think that its not easy to be a copywriter and I think that it needs proper guidance and knowledge.

Cynthia said...

Thanks, Kevin and right you are! A copywriter writes the words that appear (or are featured) in advertising or marketing materials (such as a company brochure, a TV commercial script, a web site, an email, or in a direct mail package). He or she must have good knowledge of the language, be creative, resourceful, flexible, and educated in advertising "best practices" - as well as innovative and able to take informed "risks."

~
Cynthia
The Copy Grove

Unknown said...

I believe on the talented copywriter in Dubai since I once encountered working with them and they are fantastic.

Freelance Copywriter in Dubai

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