PostcardMania's Founder and CEO Joy Gendusa calls the postcard a "humble device" that "may be your best choice for reaching customers this year."
According to Joy, "When the economy is a bit shaky, you should increase promotion to keep your name in the minds of customers, but you also have to keep down your costs. To get maximum return for your marketing dollar, you can mail postcards up to 4 1/4 by 6 inches for between 17.5¢ and 19.5¢ each first class (the cheapest letter rate is 19¢ - 24¢). If you find the right company, you'll likely be able to have 5,000 postcards printed for less than $400."
Joy recommends UV coating (laminated), full-color and 4 1/4-by-6 in. postcards. "This ensures you get the highest-quality look and the biggest post card you can for the lowest mailing rate. The UV coating is essential for a very high gloss finish to make your product look good."
Want more postcard tips? Visit PostcardMania's site where they have a full list of educational articles filled with tips on marketing with postcards. And be sure to visit Joy's blog, "Ask Joy" - to learn even more.
A good company to know about: PostcardMania is a full service postcard direct mail marketing company which includes graphic design, printing, mailing list acquisition and mailing services with free marketing advice. PostcardMania employs over 150 people, has seen positive expansion every year since its inception with its 2007 revenue at nearly $19 million. They have won many awards for their creativity and marketing farsightedness, such as the MarCom International Awards, the Stevie Awards, the Inc 500 List, the Creativity Annual Awards and the Webmaster awards — all of which the underlying theme contributing to their accomplishments is helping companies all over the nation expand. They print 4 million and mail 2 million postcards representing over 33,000 clients in more than 350 industries each week. Visit www.postcardmania.com today.