#Thankful

(¬‿¬) 3rd Year in a Row

My Favorite Headline of the Week

Happy 4th of July!

Lancôme POPS in this month's VOGUE

My VOGUE subscription arrived in the mail this afternoon
with a surprise...

POP ART!

 Lancôme went all out to introduce a line of limited-edition eye products created in partnership with fashion designer Alber Elbaz - which premiered in stores June 15th, 2013.

 The multi-page ad was a total surprise and made a fun,
knock-out impression.

 This fashionista copywriter will have to check out the new products el pronto.

 Love the details ...

 At the center of the pop-out "show" are a bride and groom.

He kind of looks like a monkey, I dunno. Monkey suit.

 And the peeps at the show - they look kind of ...
ummm, Adams Family-ish. 

 Nevertheless ...

 Ciao for now! 

Luxury Travel Newsletter for AAA Travel

Here's a sample of recent work by The Copy Grove - the cover of the Spring | 2013 luxury travel newsletter for AAA Travel.

Scope Goes To The Dogs

Add caption

Look at the new Scope "flavor". Really. Bacon breath? That's what I call my dog.

So I guess I can kiss my sweetie good morning after he swishes with this and say, "Mmmm, breakfast!"

What's next? Scope Steam Train flavor and they'll play "Locomotive Breath" by Jethro Tull as the theme song? 

Maybe this bacon flavored mouthwash is going to be a dieter's best friend - for those times when you want to eat bacon but really shouldn't.Where's the chocolate flavored mouthwash???

Outer Envelope Teaser Copy for August 2013

I'm thinking ahead. The U.S. Postal Service plans to stop delivering letters and other first-class mail on Saturdays, beginning August 1, although packages will continue to be delivered. So here's my outer envelope teaser copy for August 2013. 

The Big Reveal

Here's the big reveal ... my quote, as it appears in the Woman's Advantage 2013 Shared Wisdom Calendar for January 24th.

This is a great calendar, not just because I'm in it...

You can quote me! I'm excited to be a calendar girl yet again - for the second year in the row; my quote appears in the Woman's Advantage 2013 Shared Wisdom Calendar. I'll share the quote that is in the calendar with you on January 24th.

You can listen to my quote from last year here.

About the 2013 Woman’s Advantage Shared Wisdom Calendar:

Jump start each day with the advice of a successful woman. Discover 365 innovative ideas on strategy, teambuilding, marketing, finance, and more. Every day you’ll learn a valuable lesson from a mentor who is successfully growing her business. Here’s the kind of advice you’ll gain every day of the year: “Each day is not about what you tried to do, it’s about the results.” "Consider what your buyer will value five years down the road, and be sure that your business is moving in that direction." "Set three purposeful goals each week. Make a list of things to do and, more importantly, things NOT to do." “As women we are always juggling. Your job is to recognize which balls in the air are rubber and which are glass.” Grow your business every day of the year with 365 key concepts just like these. Order Your 2013 Woman’s Advantage Shared Wisdom Calendar NOW!

Price: $22.95

My first 2013 headline

Written in snow

Dry cleaner's copy is spot-on

Great copy and graphics from my local dry cleaner: spot-on benefits that not only reinforce the current "sale" but also serve as a prompt for future business. 

Make Interaction and Transaction Happen with Simple Words and Graphics

All too often, we marketers get so caught up in the need to be creative and conceptually outstanding that it's easy to forget the main reason why we're printing or broadcasting messages in the first place: to make interaction and transaction happen.

That's why I love this brochure.

It's simple. It communicates quickly. I get it.

Grabbing attention is easy - a loud noise can do that. Think bomb blast or siren. So can a jarring visual - like a fire, a crash, or a naked body. But using words and graphics to communicate complex ideas - particularly intangible products or services in the insurance and financial world - can be tricky. On the one hand we want to grab attention, and other the other hand we want to be clear about what we're presenting.

So sometimes simple is the way to go.

This Wells Fargo brochure tells me right away what it's about - financial protection for the things in my life that matter - using a simple headline and beautifully simple graphics.

I'm keeping this one in my swipe file.

Las Vegas Ad Rides The Prince Harry Wave

Advertising for the city of Las Vegas is riding the Prince Harry scandal in a politically correct, tongue-in-cheek way. Gotta love Sin City's marketing team for hitting hard and hitting fast, the same day the story was spread all over the news. In case you missed it, here's the scoop on Harry in Vegas. And here's the ad as it ran in today's USA Today news section ...

Nice vintage/retro layout and type treatment, reminescent of the old west ... after all, Vegas IS in Nevada. Giddy-up.

Main Line Health Menopause Ad

Main Line Health hits the vein with this menopause ad. The headline reads, "You're so hot." Underneath, we see a Plain Jane woman in her bathrobe brushing her teeth. "And then cold. And then hot. Welcome to menopause," the subhead deadpans. Reading this ad and knowing help is available is the pause that refreshes. Wait, I feel a hot flash coming on ...

Steal This Headline, Please

Bosch Dishwasher Print Ad in USA Today