USA Today's Clever Giveaway Helps Evaluate Ads
Aside from focus groups that offer cash incentives and can take up too much of a busy participant's day, here's an interesting thing that a newspaper is doing to conduct market research on the effectiveness of its advertising ... with online surveys and cash giveaways!
USA Today is interested in knowing what their readers think about the newspaper's print and online advertising. The paper is conducting a series of short online surveys. Readers get a chance to win $250 in a cash prize drawing just for registering - PLUS the opportunity to win additional cash prize giveaways monthly.
Do you read USA Today? If so, you can click here to register.The registration process takes you through a quick, rather painless initial survey about your reading habits, as well as asks some standard demographic questions. I just did it and it took a minute or so. Upon completion of the initial survey, you will then be sent an email to confirm your registration and also be entered into the drawing for the $250 cash prize.