Are home parties a good source of income?
This ad in yesterday's USA Today caught my eye. The headline plays to current events - and the pay off is yummy!
With today's tough economy and jobs being hard to find, the makers of Dove chocolate are promoting their latest "product" - not a new ice cream bar or box set, but rather chocolate parties held by chocolatiers! It's a new twist on the Tupperware ladies of yore that taps into the yearning many a woman (or man) has had to make a living making chocolates. It's so very Martha ... so very Parisian! So very smart on Dove's part. They call it Dove Chocolate Discoveries.
The ad features a testimonial from Jill C. Young, Chocolatier. Says she, "I do chocolate tasting parties a couple of times a week. People get to hang out with their friends and sample chocolate. Chocolate mousse. Chocolate fondue, how about a chocolate martini?" She goes on to say, "Some Chocolatiers work part-time, but I'm in it to build a career. Right now, I earn enough to cover part of the mortgage and keep all four kids on the swim team..." Sweet! She must be selling a lot of chocolate.
The ad's call to action is either phone (1-866-922-3683) or web. And they're very upfront about the cost of starting the program: $149, which includes training, equipment and products to do four chocolate tasting parties.
Good ad: Good use of testimonial copy to convey the main selling points of the new program. And great headline! Nice use of photography, too.
Bad ad: The phone number is puny and should be down by the web site too.
So ... what do you think? Think Dove is onto something or peddling down a well worn path were many a lingerie party and Southern Lady Home party and knock-off handbag parties have long trodden? How about the ad - like it, love it?