Cataloger Sends Greeting Card to Spur Post-Holiday Sales

When this arrived in the mail, I sensed a card was inside. Lo and behold, it was a card, sent by a company I have ordered holiday gifts from every now and then - The Vermont Country Store. Perhaps you've received one of their famous catalogs in the mail. 

Nevertheless, there's nothing like getting a holiday card in the mail AFTER the holidays. Call it a belated holiday card. I was thinking, boy - this is LATE. OR maybe it's a thank you card ... 

Sure enough - that's what it was, a thank you card, along with a nice little offer for FREE shipping. Nice touch and great marketing.

Copy Note:  The gracious letter inside the card invites the reader to check out their "new winter offerings." It might also have been a good idea to also suggest checking out items to help me get ready for the spring, if I'm note ready to "buy now" - like handy cleaning aids, linens to refresh my home's look, and so forth; after all the free shipping deal expires March 31st. 

Well, keep those cards and letters coming. 

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